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Since new profiles are public on creation, how do I keep a profile private until the public filing is ready to be submitted?

The status of a SEDAR+ profile is public as soon as it is submitted and approved, even if a public filing has not yet been submitted against it.

If you do not want the profile to be made public until the public filing is made, you could create the profile and save it as draft. When the filing is ready to be submitted, you could then submit the profile, immediately followed by the filing. For a profile that is required for an IPO, read How do I create a profile for IPO purposes, and ensure the profile is private?